Important Policies & Terms
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Marketer of the Future Learning Experience
20–21 November 2025
An immersive journey of marketing innovation, learning, and networking in the heart of Dubai. Join senior marketers, brand leaders, and C-suite executives from across Morocco and international markets for an unparalleled experience combining the prestigious #MOTF2025 summit with exclusive certified Masterclass.
Why This Topic Matters Now ?
The Marketing Revolution Is Here
Marketing is being redefined. AI, cultural shifts, and new generations are reshaping how brands connect and create value. It’s no longer about trends, it’s about relevance, leadership, and meaningful growth.
Global Transformation, Local Relevance
As economies evolve and regions like the Middle East rise as creative powerhouses, marketers face a new challenge: How to combine global ambition with local cultural intelligence.
This Is Why MOTF 2025 Matters
Because understanding these shifts is not optional, it’s the key to staying ahead. In November 2025, join 300+ C-level executives at TODA, Jumeirah, for an exclusive gathering that defines the next chapter of marketing. Experience the ideas, insights, and energy that will shape the future of our industry, in the city where innovation never sleeps.
Who Should Join This Expedition?
This exclusive journey is designed for leaders and innovators shaping the future of marketing across the ecosystem.
Brand Leaders
You are a visionary leader looking to anticipate changes, innovate, and strengthen your strategic advantage. You are driven by the idea of creating impactful brands and positioning them for the future.
Creative and Strategic Agencies
Creative and strategic partners, you are eager to connect with global pioneers, stimulate new ideas, and reinvent the value you offer your clients. Your passion is to transform challenges into creative opportunities.
Media Professionals
Influential voices who drive narratives and audience engagement, you are ready to explore new formats and ensure your lasting impact. Your role is to captivate and inform, staying at the forefront of media trends.
Platform Innovators
Global and regional innovators, you wish to present your unique perspectives, build strategic alliances, and shape industry conversations. You are the driving force behind technological evolution and connectivity.
Ecosystem Partners
Enablers, from technology providers to consultants, you are those who propel the future of marketing through data, tools, and expertise. Your mission is to provide the foundations upon which tomorrow's marketing strategies will be built.
What You Will Experience
This carefully curated program delivers three transformative dimensions designed to elevate your marketing leadership and expand your professional network across the MENA region and beyond.
Access to #MOTF2025
Marketer of the Future Summit
Immerse yourself in the region's most forward-thinking marketing summit where global insights meet MENA's digital transformation. Hear from visionary speakers, discover cutting-edge strategies, and witness the future of marketing unfold.
Certifying MasterClass
3 Premium Training Themes
Be a Future Marketer • Master emerging trends and strategic foresight
AI & Marketing • Harness artificial intelligence for competitive advantage
Industry Transformation • Navigate the evolving agency-advertiser ecosystem

Receive an official certificate upon completion.
Premium Networking
Connect With Industry Leaders
Engage directly with C-level executives, creative directors, and marketing innovators from Morocco and international markets. Build relationships that transcend borders and forge partnerships that drive business growth.
Your Program
Day 1 - 20/11/2025: #MOTF2025
Create. Innovate. Lead.
This full-day event immerses advertisers, agencies, media, platforms, and ecosystem partners in the dynamic future of marketing. Through a carefully curated mix of keynotes, fireside chats, and interactive discussions, participants gain strategic insights into AI, sustainability, brand innovation, and the evolving marketing landscape.
The day is designed to inspire new ways of thinking, provide actionable takeaways, and create opportunities to connect with industry leaders driving marketing transformation in the Middle East and beyond.
Day 2 - 21/11/2025: #MOTF2025 Master Class
Learn. Network. Get Certified.
This half-day masterclass offers an immersive experience for advertisers, agencies, media, platforms, and ecosystem partners, focused on one cutting-edge marketing theme - whether AI & Marketing, Future-Ready Marketer, or Industry Transformation.
Participants will engage in expert-led discussions, interactive learning, and practical insights - with exclusive access to a regional MENA study conducted by Ipsos, offering a data-driven perspective on the region’s evolving marketing landscape.
The day concludes with a certificate ceremony, recognizing their commitment to professional growth and innovation.
Day 1 : #MOTF2025 Experience
The Marketer of the Future summit has established itself as the Middle East's most influential gathering of marketing innovators. This isn't just another conference — it's where the future of marketing is being written in real-time.
Thursday, November 20: #MOTF2025 Full-Day Summit
Experience the complete Marketer of the Future event at the stunning TODA venue in Jumeirah. Below is the detailed agenda:
Morning - Shaping Tomorrow
09:00 AM - 09:30 AM: Opening Keynote: "The Future-Proof Marketer"
09:30 AM - 10:30 AM: Panel Discussion: "AI & Innovation in Marketing"
10:30 AM - 11:00 AM: Coffee Break & Networking
11:00 AM - 12:00 PM: Fireside Chat: "Building Brands in a Digital-First World"
Midday - Navigating Change
12:00 PM - 01:00 PM: Keynote Address: "Sustainable Marketing & Consumer Trust"
01:00 PM - 02:00 PM: Lunch & Networking Session
02:00 PM - 03:00 PM: Workshop: "Data-Driven Personalization at Scale"
Afternoon - Collaboration & Deep Dives
03:00 PM - 04:00 PM: Panel Discussion: "Agency-Advertiser Ecosystem Evolution"
04:00 PM - 04:30 PM: Closing Keynote: "MENA's Marketing Landscape: 2025 and Beyond"
04:30 PM - 05:00 PM: Awards Ceremony & Closing Remarks
Optional business dinner available from 07:00 PM onwards for extended networking into the evening.
Day 2 : Certified MasterClass
Our exclusive training program goes beyond theory to deliver immediately applicable frameworks and strategies. Each module is led by practitioners who've successfully navigated the challenges you're facing right now.
Marketing Bootcamp: 4 Hours to Transform
  • 08:00 AM - 09:00 AM: Welcoming & Networking Moments
  • 09:00 AM - 09:30 AM: Opening and Launch of the Master Class
  • 10:30 AM - 10:45 AM: Coffee Break & Networking
  • 10:45 AM - 12:30 PM: Master Class
  • 12:30 PM - 01:00 PM: Closing & Certificate Ceremony
1
Be a Future Marketer
Develop the mindset and skills to lead in uncertainty
Explore scenario planning methodologies, trend analysis frameworks, and strategic foresight techniques. Learn to identify weak signals before competitors, build adaptive strategies, and position your brand for multiple possible futures. Master the balance between short-term execution and long-term vision.
2
AI & Marketing
Harness artificial intelligence for competitive advantage
Move beyond AI hype to practical implementation. Discover how leading brands use machine learning for personalization, predictive analytics for campaign optimization, and generative AI for content acceleration. Address ethical considerations, data privacy requirements, and team capability building in the AI era.
3
Industry Transformation
Navigate the evolving agency-advertiser ecosystem
Understand seismic shifts reshaping marketing partnerships. Examine new collaboration models, in-housing trends, hybrid team structures, and performance-based compensation. Learn to build agencies and brands that thrive amid disruption while maintaining creativity and strategic impact.
Choose Your Experience
We've designed two distinct packages to accommodate different needs and preferences. Whether you prefer to arrange your own travel or desire a completely seamless Full Pass experience, we have the perfect option for your Dubai learning journey.

Option 1: Events Access PASS
Perfect for those arranging their own travel
What's Included:
  • Full access to #MOTF2025 summit (November 20)
  • Complete Certifying MasterClass (November 21)
  • Official certificate of completion
Investment: 4 900 MAD per person
You arrange: flights, accommodation, transfers, visa
Pricing : 4 650 MAD (ex. VAT)
4,900 MAD(ex. VAT)
Book before October 24 and save 250 MAD!
Standard rate applies after October 24:
4 900 MAD per person (ex. VAT)

Option 2:
Experience PASS
Tailored for Delegations
Everything in Events Access, PLUS:
  • Round-trip flights: Casablanca ↔ Dubai (RAM, Emirates, Ettihad…)
  • 2 nights in premium 4-star hotel (bed & breakfast)
  • Private Dubai transfers (arrival & departure)
  • UAE visa assistance & processing
  • Digital business card with QR code
  • Dedicated on-ground support team
Pricing : 18 000 MAD (ex. VAT)
19,000 MAD(ex. VAT)
Book before October 24 and save 1,000 MAD!
Standard rate applies after October 24:
15 000 MAD per person (ex. VAT)

Option 3:
Full PASS ⭐
The complete worry-free experience
Everything in Events Access, PLUS:
  • Round-trip flights: Casablanca ↔ Dubai (RAM, Emirates, Ettihad…)
  • 3 nights in premium 4-star hotel (bed & breakfast)
  • Private Dubai transfers (arrival & departure)
  • UAE visa assistance & processing
  • Digital business card with QR code
  • Dedicated on-ground support team
Pricing : 33 250 MAD (ex. VAT)
35,000 MAD(ex. VAT)
Book before October 24 and save 1,750 MAD!
Standard rate applies after October 24:
35 000 MAD per person (ex. VAT)
Critical Dates to Remember
October 24, 2025
Ends of current Price
Save 2,100 MAD on All-in-One packages. After this date, standard rates apply.
October 30, 2025
Final Registration
Last day to secure your spot. We cannot guarantee availability after this date.
October 31, 2025
Documentation Sent
All registered participants receive complete travel documents, itinerary, and preparation materials.
November 19, 2025
Departure Day
Group departs Casablanca. Your Dubai learning experience officially begins!
Secure Your Spot Today
Complete the form below to reserve your place in this transformative Dubai learning experience. Our team will contact you within 24 hours to confirm your registration and answer any questions.
Act now to take advantage pricing — available only until October 24!
Registration
By submitting this form, you agree to our terms and conditions. A deposit may be required to confirm your reservation. Full payment details will be provided upon confirmation.
Questions? Let's Talk
Powered by Officium — Official International Delegations Partner of #MOTF2025
Officium specializes in creating transformative business experiences that connect Moroccan professionals with global opportunities. With deep expertise in event curation, delegation management, and cross-border professional development, we ensure every detail exceeds expectations.
Our team is ready to help you make the most of this exceptional opportunity. Whether you need clarification on packages, assistance with group bookings, or guidance on optional experiences, we're here for you.
"This isn't just a trip to Dubai — it's an investment in your future as a marketing leader. The connections you make, insights you gain, and strategies you learn will compound in value for years to come."
Important Policies & Terms
To ensure a smooth and transparent experience, please familiarize yourself with our key policies regarding registration, payments, and cancellations.
Payment Terms
To confirm your participation, 100% payment is required within 24 hours after completing the registration form.
Once your form is submitted, you will receive a personalized email from the Officium Support Team with all necessary payment details and support to assist you through the process.
Cancellation & Refund
Cancellations received before October 31, 2025, are eligible for a 50% refund. No refunds will be issued for cancellations made after this date, or for participant no-shows.
Program Changes
The organizers reserve the right to modify the program schedule, speakers, session topics, dates, or venue if necessary due to unforeseen circumstances or force majeure.
All registered participants will be promptly informed of any material changes. Officium is committed to maintaining the quality and strategic value of the experience, and any adjustments will be made to uphold this standard.
Travel & Visa Responsibility
Participants selecting the Event Access Pass are responsible for making their own travel arrangements, accommodation bookings, and for obtaining all necessary visas and travel documents required to enter Dubai.
For participants choosing the Experience Pass or Full Pass, e-visa support and processing are included in the package. The Officium Support Team will contact you directly to assist with the required steps.
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